The United Nations Joint Programme on Hiv-Aids (Unaids) : Year 2001 ; Issue 01.05E: A Media Handbook for HIV Vaccine Trials for Africa

By World Health Organization

Book Id: WPLBN0000069965
Format Type: PDF eBook:
File Size: 0.1 MB
Reproduction Date: 2005

Title:	The United Nations Joint Programme on Hiv-Aids (Unaids) : Year 2001 ; Issue 01.05E: A Media Handbook for HIV Vaccine Trials for Africa
Author:	World Health Organization
Volume:
Language:	English
Subject:	Health., Public health, Wellness programs
Collections:	Medical Library Collection, World Health Collection
Historic Publication Date:
Publisher:	World Health Organization


Citation APA MLA Chicago Health Organization, B. W. (n.d.). The United Nations Joint Programme on Hiv-Aids (Unaids) : Year 2001 ; Issue 01.05E. Retrieved from https://www.gutenberg.us/

Description
Medical Reference Publication

Excerpt
This handbook aims to equip scientists especially with ideas, skills, and knowledge on how to relate to the media and thereby reach both the general public and some specific groups. The handbook is not a communication strategy and does not address all aspects of communication and audiences that must be included in effective communication about vaccine trials. Many vaccine development and vaccine trials in humans have to be carried out with the expressed support and cooperation of national governments.' Such cooperation usually manifests itself through regulations and monitoring by organizations such as the Food and Drug Administration (FDA1 in the USA or equivalent national institutions. Consequently, there is a necessary collaboration between government and medicine (science) in the interests of public health. Ordinarily, that would be a good thing. But, ironically, in many countries, this is a collaboration between two 'institutions' whose popularity and public confidence have d\vindled over the years, and their support for HIV vaccine trials does not readily translate into public confidence in those trials.

Table of Contents
Table of Contents Section 1 . Introduction: the public perception about vaccine trials ................... 5 Why a media handbook? ..................................................................................... 5 How to use this handbook .................................................................................... 6 . . Communication in relation to vaccine trials ............................................................ 6 Section 2 . The mission of the media ................................................................ 8 Two 'golden rules.' ............................................................................................... 8 Section 3 . The structure of media organizations .............................................. 10 Newspaper/news agency. ..................................................................................1..1 Small magazine ................................................................................................... 12 Radio station ......................................................................................................1..2 Telev.i s.~ ons tation ...............................................................................................1.3.. Section 4 . A day in the life of a journalist ..................................................... 14 The editorial meeting ..................................................................................... 14 The assignment register ........................................................................................ 14 Section 5 . Identifying your public and partners ............................................... 14 . . . . . The media. ed~torialists.o p~nion-shaper.s.. ........................................................... 15 . . . The sclent~flc community ....................................................................................... 15 HIV/AIDS organizations. ....................................................................................... 15 Women's groups .................................................................................................. 16 Student groups ..................................................................................................... 16 . . Human rights organizations ............................................................................ 16 Vaccine trial workers (primary and secondary) ........................................................ 16 . . . . Religious organizations ......................................................................................... 17 . . . . Traditional authorlt~e.s. ......................................................................................... 17 . . Community-based organlzatrons ........................................................................... 17 Policy makers ..................................................................................................... 17 Section 6 . Reaching your public ............... .. ............................................... 18 The Contact List ................................................................................................... 19 Section 7 .A Press Conference. .......................................................................2. 0