"Tag line" redirects here; for use of a rope to control the load on a crane, see guy-wire.
Not to be confused with Advertising slogan.

In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of a audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.


Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.[3]

Headlines versus taglines

Further information: headline

The tag-line is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part; it is likely a tag-line.

Functional taglines

With a "tagline", a supplementary expression is called of a movie film.[note 2] It is explanatory subtitle, in addition to the actual movie title, on posters or CD/DVD packaging of videos and music. Taglines can have an enticing effect in the first place and are therefore an important aspect in the marketing of the respective film. Increasingly also found in the advertising world, taglines as a media form of advertising slogans.[note 3] A tagline for the movie series Star Wars, for example:

Tagline: "A long time ago, in a galaxy far, far away..." – Star Wars[4]
Effect: It was a long time ago in a far, far away galaxy ...

Film and television



Websites also often have taglines. The Usenet use taglines as short description of a newsgroup. The term is used in computing to represent aphorisms, maxims, graffiti or other slogans.

In electronic texts, a tag or tagline is a short, concise sentences in a row that is used to send e-mail to instead of a electronic signature. The tagline is used in computing with the meaning of "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the computer network amateur FidoNet began to flourish, the messages that were exchanged between users had often queued a tag-line which was no longer than 79 characters, containing a brief phrase (often not dramatic, but witty or humorous).

See also



External articles

  • A List of Famous Taglines. taglinedb.comnl:Slagzin#Tagline


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