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NYC Condom

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NYC Condom

NYC Condom
Product type condom
Owner New York City
Country  United States
Introduced 2007-02-14
Related brands LifeStyles
Markets New York City
Website http://www.nyc.gov/html/doh/html/living/condoms-where.shtml

The NYC Condom, funded by New York City's Department of Health, is a program run by the New York City Department of Health and Mental Hygiene to distribute free condoms.[1]

The NYC Condom is the first municipally branded condom in the United States.[2]

Launch

The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.[3]

Distribution

Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.[1]

In addition to male condoms, the NYC Condom program distributes female condoms and water-based personal lubricant.[4]

On Valentine's Day 2011, the New York City Department of Health unveiled a smartphone application which directs the user to the nearest source of free NYC Condoms.[5]

A 2012 report found NYC Condoms being smuggled out of the city and illicitly sold for profit in places such as the Dominican Republic.[6]

Design

The two different type of NYC Condom designs.

In 2008, industrial designer Yves Behar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines to be placed around the city.[1][7][8]

In 2010, the New York City Department of Health and Mental Hygiene ran a contest to design a limited edition condom wrapper. The winning entry, by designer Luis Acosta, is based on a computer's power button and began distribution in Autumn 2010.[9]

Production

NYC Condoms are rebranded LifeStyles Condoms.[8]

See also

References

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  8. ^ a b
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