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Just Mayo

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Just Mayo

Just Mayo
Nutritional value per 1 Tablespoon (14g)
Energy 90 kcal (380 kJ)
1 g
Fat
10 g
Saturated 0.5 g
Trans 0 g
Minerals
Sodium
(0%)
.105 mg
Other constituents
Energy from fat 90 kcal (380 kJ)
Cholesterol 0
Percentages are roughly approximated using US recommendations for adults.

Just Mayo is a full-fat, expeller-pressed canola oil mayonnaise substitute created by Hampton Creek. Just Mayo was first released in Northern California Whole Foods Markets on September 19, 2013.[1] Just Mayo comes in original, garlic, chipotle and sriracha flavors.

History

Just Mayo does not contain eggs[2] and the formula took approximately two years to create.[3] The research and development team at Hampton Creek screened 1,500 plants before discovering eleven that were suitable for the emulsification purposes in a mayonnaise.[4] The plant that replaces the egg in Just Mayo is a specific variety of the Canadian yellow field pea (a type of split pea).[5][6]

On October 31, 2014, Unilever (parent company of competing brand Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo cannot be marketed as mayonnaise (even though it is solely marketed using the term "mayo" instead), because it does not meet the definition of the product specified by the Food and Drug Administration. The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one egg yolk-containing ingredient; Just Mayo contains ingredients such as pea protein, beta-carotene, and modified food starch, none of which are used in mayonnaise according to FDA standards.[7] Unilever also noted the use of egg-oriented imagery in its promotional materials, and stated that its false claims were "part of a larger campaign and pattern of unfair competition by Hampton Creek to falsely promote Just Mayo spread as tasting better than, and being superior to, Best Foods and Hellmann’s mayonnaise." Hampton Creek CEO Joshua Tetrick denied any wrongdoing, believing that Unilever's lawsuit was meant to solely hinder competition.[6][8]

On December 18, 2014, Unilever dropped the lawsuit so Hampton Creek could work with "industry groups and appropriate regulatory authorities" on resolving its labelling, while also complimenting the company for its "commitment to innovation and its inspired corporate purpose."[9] In August 2015, the FDA sent Hampton Creek a formal warning that Just Mayo's labeling was misleading due to the product not meeting the standards for "mayonnaise", and because of wording on the packaging and promotional materials that contained an "implied health claim that these products can reduce the risk of heart disease due to the absence of cholesterol", which cannot be included as it contains too much fat to be promoted with such statements.[7]

Production and distribution

In October 2013, Just Mayo is produced by a copacker located in Seattle and Tennessee and distributed to Whole Foods across the United States by distribution company United Natural Foods.[10] Although Just Mayo is considered vegan, Hampton Creek downplays this characteristic in advertising, marketing the product as a cheaper and healthier alternative to normal mayonnaise.

As of October 2014, Just Mayo is available in about six grocery store chains in the United States, including Whole Foods, Kroger, Safeway, ShopRite, Target and Costco.[11]

References

  1. ^
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  5. ^ http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/crops/pulses-and-special-crops-canadian-industry/dry-pea/?id=1174597774743
  6. ^ a b
  7. ^ a b
  8. ^
  9. ^
  10. ^
  11. ^

External links

  • Official website
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