World Library  
Flag as Inappropriate
Email this Article


Article Id: WHEBN0003080108
Reproduction Date:

Title: IVillage  
Author: World Heritage Encyclopedia
Language: English
Subject: Craig Monaghan, Joelle Garguilo, Rho Ventures, 1999 Webby Awards, Liberty Interactive
Publisher: World Heritage Encyclopedia


Web address .com.ivillagewww
Commercial? Yes
Available in English
Owner NBCUniversal
Created by Candice Carpenter, Nancy Evans, Robert Levitan, and Tina Sharkey
Launched 1995 (1995)
Current status Defunct

iVillage, Inc. was a media company that is owned by NBCUniversal. The site focuses on categories targeted at women, including Entertainment, Beauty & Style, Family, Food, and Health. Additional businesses and brand extensions within iVillage Networks include iVillage UK,, GardenWeb, and NBC Digital Health Network. In addition, iVillage has a strategic partnership with BlogHer, a participatory news, entertainment and information network for women online. iVillage has approximately 34 million unique visitors per month (comScore, April 2010).

As of February 2015, the iVillage domain redirects to Today's website.


The company was established in New York City in 1995 by Candice Carpenter (who became Candice Carpenter Olson in 2002 when she married Random House Chairman and CEO Peter Olson), along with co-founders Nancy Evans, and Robert Levitan The company's first content site was "Parent Soup", a community channel on America Online. The company soon opened up other communities such as "AboutWork", "Better Health & Medical", and "Life Soup".[1]

In 1999, the company underwent an initial public offering with the initial offering price on NASDAQ at was $23. Stock price climbed to nearly $100 in the first day of trading and reached over $130 per share within days, but soon began to decline. Most of the original management and staff left the company. Within two years, following the dot com crash, the stock price fell under $1 per share, the company was threatened with delisting, controversies had arisen over financing irregularities and company management, and the company had never had a profitable quarter and was near bankruptcy.[1][2][3] In 2001, under new management, the company merged with its main competitor,

In May, 2006 NBC Universal acquired iVillage. The merger of the site with was announced in 2013.[4]

Television show

iVillage Live was a TV show and webcast produced by NBC Universal. NBC commissioned a set at the Universal Orlando Resort in Florida.[5] In September 2007, production was moved to Chicago Illinois, and the show was retitled In the Loop with iVillage. The five original hosts were replaced by comedian Kim Coles; The Apprentice (US Season 1) winner Bill Rancic and The Apprentice (US Season 1) contestant Ereka Vetrini. After one final season, the show was officially canceled.


  1. ^ a b
  2. ^
  3. ^
  4. ^
  5. ^ iVillage Live > The Making of iVillage Live > iVillage Live: The Show

External links

  • iVillage - official site
  • iVillage UK
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.