World Library  
Flag as Inappropriate
Email this Article

Grey Poupon

Article Id: WHEBN0002867599
Reproduction Date:

Title: Grey Poupon  
Author: World Heritage Encyclopedia
Language: English
Subject: Mustard (condiment), List of mustard brands, Gulden's, Jell-O, Polly-O
Collection: Brand Name Condiments, Kraft Foods Brands, Mustard (Condiment)
Publisher: World Heritage Encyclopedia

Grey Poupon

Grey Poupon mustard jar

Grey Poupon is a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France.[1]

The U.S. rights to the brand were acquired by the Heublein Company, later passing on to Kraft Foods. Grey Poupon became popular in the United States in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards.

Like other Dijon mustards, Grey Poupon contains a small amount of white wine. The American version is made with brown mustard seed grown in Canada.[2]


  • History 1
  • Marketing 2
    • Advertising 2.1
    • Brand extensions 2.2
  • In popular culture 3
  • See also 4
  • References 5
  • External links 6


Maurice Grey was winning medals for his Dijon mustard machine in 1855. In 1860, he was awarded a Royal Appointment. He had developed a machine that dramatically increased the speed of production but needed financing, which he obtained in 1866 from Auguste Poupon, another Dijon mustard manufacturer. The Grey Poupon partnership produced their first mustard around 1866 in Dijon, France.[3]

In 1946, the Heublein Company bought the American rights from the original company.

In 1970, the directors of Grey Poupon and of another Dijon mustard firm, André Ricard, having earlier bought the popular Maille-label, formed a conglomerate called S.E.G.M.A. Maille. Soon afterwards, the new company decided to phase out the Grey Poupon label in France. It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in Dijon itself.

In America, R. J. Reynolds acquired Heublein in 1982 and merged it with Nabisco in 1985 to form RJR Nabisco. In 1999, Kraft Foods acquired Nabisco, including the Grey Poupon brand.

Grey Poupon Dijon and wholegrain mustard is still produced in France for the European market.[4]



Heublein increased the visibility and name recognition of their mustard brand with a 1980s commercial pointing out that "one can enjoy the finer things of life with white wine mustard" without paying high prices, in which a Rolls-Royce pulls up alongside another Rolls-Royce, and a passenger in one asks "Pardon me, would you have any Grey Poupon?" The other responds, "But of course!" The closing shot is of the Grey Poupon jar being passed between the vehicles. In one variation, the characters are on the Orient Express.

The commercial spawned a number of variations, often comedic; a later version features Ian Richardson asking Paul Eddington if he has any Grey Poupon, to which Eddington replies, "But of course", then motions for his driver to speed away.[5][6] Another commercial included the introduction of a plastic squeeze jar, wherein the jar makes embarrassing noises while extracting the mustard, much to the mortification of the driver.[7]

In 2013, Grey Poupon created a new advertisement, playing upon the 1980s commercial, displaying a duel between the driver who took the Grey Poupon Jar (played by British actor Frazer Douglas) being chased down by the mustard's original owner (played by Rod McCary). The spot was nominated for an Emmy for best commercial.[8]

Brand extensions

In 2007, Grey Poupon/Kraft company introduced three new specialty mustards: a coarse ground mustard with whole mustard seeds, a spicy brown mustard with diced yellow onions, and a honey mustard with clover honey and spices.

In popular culture

The "Pardon me, do you have any Grey Poupon" commercials have been parodied in many films and TV shows, including Wayne's World (1992), Married... With Children‍ '​s "Old Insurance Dodge", WWE RAW and Family Guy's "Blue Harvest" (September 23, 2007).

In the 21st episode of the 18th season of the Simpsons, Bart Simpson makes a Poupon graffiti of Principal Skinner.

See also


  1. ^ "Bare Barging in Burgundy". 
  2. ^ Remnick, David (2009). Secret Ingredients: The New Yorker Book of Food and Drink. Modern Library Inc. p. 365.  
  3. ^ Lee, Laura. The Name's Familiar II. 
  4. ^ "Grey Poupon". My Supermarket. Retrieved 5 January 2014. 
  5. ^ Grey Poupon "Son Of Rolls" 30 Sec Commercial. YouTube. 9 February 2007. 
  6. ^ Mail, Sharon (2009). We Could Possibly Comment: Ian Richardson Remembered. Leicester: Troubadour Publishing.  
  7. ^ Grey Poupon Squeeze. YouTube. 5 October 2007. 
  8. ^ "Ads Up For Emmy For Best Commercial - Business Insider". Business Insider. 18 July 2013. 

External links

  • Malcolm Gladwell article describing the brand's rise in the U.S.A.
  • YouTube video of the advertisement
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.