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Florida gubernatorial election, 1998

Florida gubernatorial election, 1998

November 3, 1998

Nominee Jeb Bush Buddy MacKay
Party Republican Democratic
Running mate Frank Brogan Rick Dantzler
Popular vote 2,191,105 1,773,054
Percentage 55.27% 44.72%

County Results

Governor before election

Lawton Chiles

Elected Governor

Jeb Bush

The 1998 Florida Gubernatorial Election was held on November 3, 1998 to determine the Governor for the State of Florida. Two-term Democrat incumbent Governor Lawton Chiles was term-limited and could not run for re-election. John Ellis "Jeb" Bush, who had previously run for Governor in 1994 was the Republican nominee, and incumbent Lieutenant Governor Kenneth Hood "Buddy" MacKay was the Democrat nominee. Bush defeated MacKay by nearly 11% of the vote, and won his first of two terms as governor.

Jeb Bush was one of four GOP pickups nationwide in the 1998 gubernatorial elections. But the Republican party still netted a loss of one governorship.

On December 12, 1998, incumbent Governor Lawton Chiles died,[1] elevating MacKay to governor for 23 days, ironically thrusting him into the office which he had just lost the election for.


  • Candidates 1
    • Democratic 1.1
    • Republican 1.2
  • Primary results 2
    • Democratic primary 2.1
    • Republican primary 2.2
  • General election 3
    • Results 3.1
  • References 4




  • Jeb Bush, 1994 Republican nominee for Governor

Primary results

The primary season was largely uneventful, as MacKay (D) and Bush (R) officially ran unopposed for their respective nominations.[2] Initially the Democrat side was a three-way race between MacKay, Rick Dantzler and J. Keith Arnold, but the latter two dropped out of the race early on. Dantzler became MacKay's running mate for Lieutenant Governor,[3] and Arnold ran for Education Commissioner instead.[4]

The lack of competitiveness saw a very low turnout of just 16.6% of voters for the September 1 primary.[5]

Democratic primary

Democratic primary results
Party Candidate Votes %
Democratic Kenneth "Buddy" MacKay 1,244,044 100.0%

Republican primary

Republican primary results
Party Candidate Votes %
Republican John Ellis "Jeb" Bush 998,566 100.0%

General election

Jeb Bush enjoyed double-digit leads in polling through most of the campaign, and had a large fundraising advantage over MacKay.[3][6][7] Bush attempted to revamp his image after appearing too hard-right during the 1994 race.[3] Internal struggles amongst key Democrat constituencies hurt MacKay, particularly the African-American community. MacKay and the Florida Democratic party drew the ire of the black community after state representative Willie Logan, poised to become the first black speaker of the Florida House, was ousted by party leaders.[7] Logan went as far as endorsing Bush in the general election.

Meanwhile, after receiving only 5% of the African-American vote in 1994, Bush sought to connect to minorities,[6][8] a group he admittedly ignored in 1994.[3] Setting a tone of compassionate conservatism, and portraying himself as a "consensus-building pragmatist,"[6] he met with African American leaders, and reached out to Jews and Hispanics. He introduced his Mexican-born wife Columba on the campaign trail, and practiced his bi-lingual abilities, particularly in South Florida.[8] MacKay ran from behind for the entire race, and barely closed to gap to ten points in the days leading up to the election.

On election day, Bush won by almost 11%. He garnered 61% of the Hispanic vote and 14% of the African American vote, a surprising showing for a Republican seeking statewide office. With his brother Texas, the two brothers became the first siblings to govern two states at the same time since Nelson and Winthrop Rockefeller governed New York and Arkansas from 1967 to 1971.[6] Despite his strong statewide showing, Bush was unable to provide coattails for other republicans further down the ticket. Charlie Crist was easily defeated in his Senate race, and House Republicans did not pick up any seats in the midterms. In the state legislature, the GOP netted no new Senate seats, and picked up only two seats in the House.

A little over a month after the election, Lawton Chiles died suddenly of a heart attack. Buddy MacKay, still the sitting Lieutenant Governor, was sworn in as the 42nd Governor of Florida on December 13, 1998, and served out the final 23 days of Chiles' second term. In an ironic twist, MacKay managed to serve in the office he lost the race for, but stated "There's no great pleasure in this."[9] MacKay oversaw the state funeral of Chiles, and made a handful of minor appointments, before Bush was sworn in as the 43rd Governor on January 5, 1999.


Florida gubernatorial election, 1998[10]
Party Candidate Votes %
Republican Jeb Bush 2,191,105 55.27%
Democratic Buddy MacKay 1,773,054 44.72%
Write-ins 282 0.01%
Voter turnout %
Republican gain from Democratic


  1. ^ Lucy Morgan and Peter Wallsten (December 13, 1998). "Apparent heart attack claims "He-Coon' at 68".  
  2. ^ "Florida Primary Results -- Sept. 1, 1998". September 1, 1998. Retrieved October 15, 2014. 
  3. ^ a b c d Neal, Terry (May 30, 1998). "In Fla. Race, Jeb Bush Finds 'Kinder, Gentler' Plays Well". The Washington Post. Retrieved October 15, 2014. 
  4. ^ "September 1, 1998 Primary Election: Democratic Primary". Florida Department of State: Division of Elections. Retrieved October 15, 2014. 
  5. ^ Dunkelberger, Lloyd (August 29, 2014). "Florida voter turnout was worst in 16 years". Herald Tribune. Retrieved October 15, 2014. 
  6. ^ a b c d "Listening Jeb Bush". The Econimist. October 15, 1998. Retrieved October 15, 2014. 
  7. ^ a b Navarro, Mireya (October 23, 1998). "THE 1998 CAMPAIGN: FLORIDA; In Race for Governor, Democrat Is in Trouble". The New York Times. Retrieved October 15, 2014. 
  8. ^ a b Clary, Mike (November 1, 1998). "Jeb Bush Reaching Out in Florida". Los Angeles Times. Retrieved October 15, 2014. 
  9. ^ Wallsten, Peter (December 14, 1998). "MacKay steps into awkward 23 days". St. Petersburg Times. Retrieved October 15, 2014. 
  10. ^
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