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Amber MacArthur

Amber MacArthur
Amber MacArthur in 2007
Born Amber Dawn MacArthur
(1976-06-27) 27 June 1976
Charlottetown, Prince Edward Island[1]
Residence Toronto, Ontario
Nationality Canadian
Education B.A. in English from Dalhousie University; Journalism at University of King's College
Known for Call for Help on G4techTV Canada; CityNews International; Social Hour; CommandN
Title Media Specialist
Relatives Jeff MacArthur

Amber Dawn MacArthur (born 27 June 1976 in Charlottetown, Prince Edward Island[1]) is a Canadian television and netcasting personality. MacArthur is currently the co-host of BNN's App Central. She was the most followed Canadian television personality on Twitter in 2008.[2]

MacArthur also produces and co-hosts her own video podcast, called commandN, and co-hosts the TWiT podcast network's Social Hour (successor to net@night/Inside the Net). MacArthur is known for the series Call for Help, but has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada. MacArthur worked for over a year for Citytv's CityNews and CP24, and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of Webnation. She previously hosted and produced a show for Xbox called "Girls Go Geek" alongside her brother Jeff MacArthur and Christopher Dick that features women in technology.[3]


  • Background 1
  • Career 2
    • Technology 2.1
    • Television 2.2
    • Podcasting 2.3
    • Journalism 2.4
    • Bibliography 2.5
  • References 3
  • External links 4
    • Interviews 4.1


MacArthur is originally from Charlottetown, Prince Edward Island, and lives in Toronto. She received an undergraduate degree in English from Dalhousie University, and studied journalism at the University of King's College in Halifax, Nova Scotia.

She and Christopher Dick have one son.[4]


iJustine, Sarah Austin, MacArthur, and Leo Laporte at New Media Expo 2008 (2008-08-15)


MacArthur worked for Microsoft for two years as a web strategist, as a web designer at Razorfish in San Francisco, and as a judge at the Webby Awards 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development."[5] In 2007 she co-founded a media company MGImedia Communications Inc. with her brother Jeff.[6]


Upon graduation, MacArthur worked in her hometown of Charlottetown at CBC Television, as an associate reporter from April to July 1999,[7] and the San Francisco radio station KQED.[5] In July 2002, she co-hosted a Discovery Channel special "Science on the Red Carpet", with Dave Foley at the Science & Technical Academy Awards.[7] She appeared weekly in the summer of 2006, as a tech columnist for CBC Newsworld.[7]

In 2004 MacArthur became a host on Call for Help, a technology series produced for G4techTV Canada, which still airs daily on G4 Canada and HOW TO Channel in Australia. MacArthur is the subject of a song written in tribute to Call for Help 2.0. While working as a host on Call for Help, MacArthur joined the series Gadgets and Gizmos as a co-host, working with Marc Saltzman and Andy Walker until the show ended production in 2005.

Amber MacArthur in 2006

From August 2004 to September 2006, MacArthur was host of the G4techTV Canada program, Torrent, which is still in production.[7] She also hosted Gadgets and Gizmos for the Canadian channel.[7]

On 28 August 2006, MacArthur announced on her blog[8] that she was leaving her position at G4techTV and would no longer appear on Call For Help, Torrent, or Gadgets and Gizmos.

In mid-September, she joined Citytv, CP24 in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for CityNews International. She first appeared on the station's nightly newscast, CityNews at Six, commenting in another reporter's story on 9/11 conspiracy theories propagated through the Internet. Segments since have ranged from former sex trade workers blogging the Robert Pickton trial, to a Toronto Transit Commission/Google Maps mashup.

In January 2007,[7] she launched a weekly program on CP24, which became quite popular as a vodcast. Originally titled "Inside Popnology",[9] the CHUM Television-produced program quickly became Webnation. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the Citytv network and on G4techTV Canada,[10] reformatted, as of January 2008 as Webnation V2.[11] (CTV's parent company; CTVglobemedia bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.)

She was informed on 4 January 2008 that the budget was not there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by David Onley was named Lieutenant Governor of Ontario, MacArthur hosted Home Page; Jee-Yun Lee replaced her when MacArthur resigned. MacArthur's Webnation replaced HomePage on the CP24 schedule 14 October 2009.

Over the years, she has been a technology guest on CBC Newsworld, CBC Radio, Global TV, CTV Montreal, MTV Live, MuchMoreMusic, Life Network, and CFRB.[7]


Amber MacArthur and Leo Laporte

In June 2005, MacArthur started the weekly video podcast commandN, which covers technology trends both online and offline. She continues to co-host this show along with a weekly guest host. A commercial study found that commandN was the fifth most-downloaded podcast among surveyed Canadians.[12]

Through October 2006, she worked on a podcast with Call for Help co-host Leo Laporte called Inside the Net, which then morphed into net@night, and has more recently morphed into The Social Hour with Sarah Lane, a Friday lunch time live broadcast. The show is available as part of the network. "The Social Hour" was retired from the Twit network in October of 2014.[13]

MacArthur describes how various types of technology work on the Canadian Broadcasting Corporation radio show/podcast Spark [2].


Since summer of 2006, she has written a monthly "Web Trends" column for The Calgary Sun Urbane Magazine. She has been quoted by major Canadian newspapers, when they need a tech expert. Now Magazine declared her the "Best geek personality", 2006.[14]


  • Amber Mac (2010). Power Friending: Demystifying Social Media to Grow Your Business. Penguin Group US.  


  1. ^ a b Mac, Amber (2007-04-12). "Amber Mac's Facebook profile". p. 1. Retrieved 2007-04-12. 
  2. ^ "Forget Facebook, everyone's a-Twitter". Toronto Star. 2008-03-29. Retrieved 2013-08-22. 
  3. ^ Girls Go Geek at the Internet Movie Database
  4. ^ "Net@night Podcast #126 - Amber discuses boyfriend and new baby". Retrieved 2012-01-19. 
  5. ^ a b "Personalities: Amber MacArthur". Citytv website. CHUM Limited. 2006. Archived from the original on 3 January 2007. Retrieved 2006-12-21. 
  6. ^ "MGImedia Communications Inc.". MGImedia website. MGImedia. 2007. Archived from the original on 20 March 2008. Retrieved 2008-03-25. 
  7. ^ a b c d e f g Amber MacArthur's resume
  8. ^ To all the G4techTV fans: Thanks for two great years! My goodbye video
  9. ^ Leo LaPorte and Amber MacArthur (2006-12-11). "net@nite: Episode 6". This Week in Tech (Podcast). Archived from the original on 23 December 2006. Retrieved 21 December 2006. 
  10. ^ a b "Amber MacArthur Gone from Citytv". 2008-01-04. Archived from the original on 6 March 2008. Retrieved 2008-02-20. 
  11. ^ "Top 3 Webnation episodes - Goodbye Citytv". 2008-01-06. Archived from the original on 2008-01-10. Retrieved 2008-01-11. 
  12. ^ "Podcasting Taking a Hold in Canada", 2 August 2006.
  13. ^
  14. ^ Michael Hollett (ed.) (26 October – 1 November 2006). "Best of Toronto : Tech". Now Magazine (Now Magazine). p. 1. Retrieved 2006-12-21. ...make Amber the unassuming and friendly face of tech news in Toronto and on the web. It's hard to find a Toronto tech event where MacArthur isn't busy taking notes or filming interviews. 

External links

  • Amber MacArthur's Official Website and Blog
  • Amber MacArthur at the Internet Movie Database
  • commandN, Webnation, net@nite, MGImedia
  • The Lavin Agency represents Amber MacArthur for speaking engagements in the U.S. and Canada: some of her speech topics here.
  • Amber MacArthur: TWiT


  • Toronto Through the Eyes of Amber MacArthur, BlogTO, 7 December 2006 (dead link)
  • podcast interview with Amber MacArthur (dead link)
  • Chris Hogg, "Digital Journal TV: Up Close and Personal With Internet Star Amber MacArthur", Digital Journal, 19 January 2008.
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