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Elle (magazine)

Elle
Angela Lindvall on the cover of Elle France
Editor

Robbie Myers (US)[1]

Valerie Toranian, France
Lorraine Candy (UK)
Gloria Lam (HK)
Categories fashion
Frequency Weekly (France only)
Monthly (worldwide)
Circulation 6.6 million/month
First issue 1945 (France); 1985 (U.S.); 1987 (Sweden); 1988 (China); 1994 (Thailand); 2005 (Serbia)
Company Hachette Filipacchi Media
Country France
Language Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovene, Spanish, Swedish, Thai, Turkish, Vietnamese
Website .fr.ellewww, .com.ellewww, .no.ellewww, .rs.ellewww, .com.elleukwww, others

Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment.[2] Elle is also the world's best selling fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she" or "her".

Contents

  • History 1
  • Operations 2
  • See also 3
  • References 4
  • External links 5

History

Elle was founded in France in 1945. In the 1960s, it was considered to "not so much reflect fashion as decree it", with 800,000 loyal readers and a then famous slogan: "Si elle lit, elle lit Elle (If she reads, she reads Elle)".[3] In 1981, Daniel Filipacchi and Jean-Luc Lagardère purchased Hachette magazines, which included the then-struggling Elle. Elle was then launched in the U.S. (News Corporation owned a stake in the US edition until 1988, followed by 25 other foreign editions). The Chinese version of the magazine was published in 1988.[4]

Among its past editors is Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis.[5]

Operations

Today, it is the world's largest fashion magazine, with 43 international editions in over 60 countries.[6] Technologically speaking, the Elle brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 Elle websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month.[7] Elle reaches over 21 million readers. The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Elle readers have a median age of 34.7 years.[6] Forty percent of readers are single, and the median household income is $69,973.[8] "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Robbie Myers, editor in chief.[9] Elle owes its graphic signature to art director Peter Knapp[10]

Elle is owned by the Lagardère Group of France. It is published in the US and the UK by Hearst Magazines, in Canada by Transcontinental Media, in Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia/Croatia by Adria Media, in Turkey by Doğan Burda Magazine,[11] in Germany by Hubert Burda Media, in Romania by Ringier, and in other countries including Portugal and Spain. In China the publisher is Shanghai Translation Publishing House.[4] The first UK edition was published in November 1985. Its Russian edition, published monthly, was launched in 1996.[12]

As an international magazine, Elle has its headquarters in Paris as well as licensed publishers in New York City, London, Toronto, Mexico City, Istanbul, Brussels, Tokyo, Warsaw, Belgrade, Oslo, Helsinki, Bucharest, Athens, Delhi, Madrid, Milan, Munich, Jakarta, Kiev, and other cities.

In December 2013, Elle hired Randy Minor as design director.[1]

See also

References

  1. ^ a b Alexandra Steigrad (19 December 2013). "Elle Magazine Names Design Director". WWD. Retrieved 19 December 2013. 
  2. ^ "Top 10 Fashion Mazgines in the World". Blog. Rich Top 10 Lists. Retrieved 20 April 2014. 
  3. ^ "Magazines: Si Elle Lit, Elle Lit Elle".  
  4. ^ a b Yang Feng; Katherine Frith (Fall 2008). "The Growth of International Women’s Magazines in China and the Role of Transnational Advertising". AEJMC Magazine. Retrieved 14 November 2014. 
  5. ^ Denis Boyles on EuroPress on National Review Online
  6. ^ a b "Elle overview". Hachette Filipacchi. Archived from the original on 28 October 2007. Retrieved 11 November 2007. 
  7. ^ Media News - TV Ratings - Television Programming
  8. ^ "Elle reader demographics". Hachette Filipacchi. Archived from the original on 27 September 2007. Retrieved 11 November 2007. 
  9. ^ Branding - Corporate Branding - Internet Brand Marketing
  10. ^ http://www.fiaf.org/events/spring2008/2008-05-08-knapp.shtml
  11. ^ Doğan Burda Magazine
  12. ^ Jukka Pietiläinen (2008). "Media Use in Putin's Russia". Journal of Communist Studies and Transition Politics 24 (3).  

External links

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