102 JAMZ' SuperJam is an annual summer concert
starring some of the hottest artists in hip hop, hosted by Urban Contemporary radio station WJMH (102 JAMZ)/Greensboro, North Carolina. The show has been held at the 20,000+ seat Greensboro Coliseum each year. Since launching the event in 1997, SuperJam has attracted thousands of listeners from North Carolina and southern Virginia, with numerous annual attendees traveling from locations throughout the United States. There have now been seventeen consecutive SuperJam concert events.
SuperJam performing artists
The station's debut summer show, SuperJam, took place Friday night, June 20, 1997, at Greensboro Coliseum in front of 20,000 fans and featured Bone Thugs-n-Harmony, Junior M.A.F.I.A., Lil' Kim, OutKast, Lost Boyz, SWV, Freak Nasty and others. Successive annual SuperJams have included artists such as Jay-Z, Gucci Mane, Diddy, T.I., Busta Rhymes, Rick Ross, T-Pain, Young Jeezy, LL Cool J, Soulja Boy, Ludacris, Ja Rule, 2 Chainz, Nas, Lil Jon & the East Side Boyz, Wale, Ying Yang Twins, Cam'ron, Plies, Lloyd, Three 6 Mafia, Big Pun, Future, Chingy, Fat Joe, Slick Rick, Tank, Travis Porter, N.O.R.E., Trina, Jermaine Dupri, Roscoe Dash, Petey Pablo, Doug E. Fresh, The-Dream, DJ Kool, Shawty Lo, Trick Daddy, J. Cole, Flo Rida, Dru Hill, Sheek Louch, Redman, Ray-J, Da Brat, Fabolous and many, many more.
All SuperJam concerts have taken place on Friday nights in late June and have been held at the Greensboro Coliseum. Showtime has remained 7:30 PM, throughout. The entire 102 JAMZ airstaff, the 102 JAMZ Mix Squad and the JAMZ Street Team have actively participated in each event, hosting during the time between acts and emceeing during Mix Squad intervals. Beginning with SuperJam VII, the 102 JAMZ Dancers, led by Lady C of Sunday night's 11:00 Reggae Jamz show, performed a choreographed routine between acts during each SuperJam, through the 2011 show. The first ten 102 JAMZ SuperJam concerts were numbered consecutively, with the exception of the 1st (simply called SuperJam) and 4th (SuperJam 2000).
SuperJam ticket prices have consistently remained significantly lower than other music concerts, from the outset. Ticket prices have always begun at $10 each, with mid-level tickets offered and VIP floor seats at $35. As Program Director, Brian Douglas, explains, "From the beginning, we've seen SuperJam as the biggest opportunity we have each year to give back to our listeners. Concert ticket prices keep getting higher and higher... often $100 and more for the good shows. With SuperJam, it's all about more acts for less money. The goal is always to be sure every listener can afford a ticket and every show is one they'll remember."
102 JAMZ' SuperJam Block Party
From 1999 to 2011, each SuperJam concert was preceded by a 102 JAMZ Block Party, hosted by the station's afternoon personality (originally Boogie D, later Big Tap Money). These "party before the party" events, first held outside the coliseum, later in the Greensboro Coliseum Pavilion and in 2010 and 2011 in the Coliseum West Wing B, feature hundreds of ticket upgrades, impromptu performances by the night's talent lineup and live, interactive artist interviews. SuperJam Block Parties were carried live on 102 JAMZ, from 3:00 to 7:00 PM, to set the stage for the show and prepare the listeners for the concert.
According to the programming staff, planning for each year's SuperJam begins in "Jam-Uary" (January). Brian Douglas states that inspiration for the creation of the SuperJam concept arose from two sources... exposure to annual summer concerts put together by a radio station in his native Florida during his youth (WAPE, Jacksonville's Big Ape Conventions and Big Ape Shower of Stars) and 102 JAMZ' experiment with a modified summer concert in 1996. This outdoor event, billed as Busta Brown Bingo, was presented as part of a contest in which featured afternoon personality Busta Brown skydived onto a random block in a squared-off area to award a station contestant $10,000. As incentive for others to attend, the station assembled acts to perform, including Junior M.A.F.I.A. with Lil' Kim, 112, Bahamadia and Nonchalant. Attendance was strong and listeners responded positively to the concept, setting the stage for the original SuperJam one year later.
Annual SuperJam Lineups
Bone Thugs-n-Harmony, Lil' Kim, SWV, OutKast, Freak Nasty, Junior M.A.F.I.A. and Lost Boyz
SuperJam II (1998)
LL Cool J, Big Pun, Dru Hill, Goodie Mob, Cam'ron, Total, Charlie Baltimore and Sylk-E. Fyne
SuperJam III (1999)
Busta Rhymes, Slick Rick, Doug E. Fresh, Trina, 112, Trick Daddy, JT Money, Rare Essence, Sporty Thievz and Jermaine Dupri
Jay-Z, Jagged Edge, Da Brat, Donell Jones, Bow Wow, and Jermaine Dupri
SuperJam V (2001)
Ludacris, Ja Rule, Bow Wow, Petey Pablo, DJ Kool, Redman, Philly’s Most Wanted, Sunshine Anderson and Tank
SuperJam VI (2002)
P Diddy and the Family, Ashanti, Ja Rule, Fat Joe, Mr. Cheeks, N.O.R.E., Nappy Roots, Charlie Baltimore and Vida
SuperJam VII (2003)
Lil’ Jon and the Eastside Boyz, Nas, Lil' Kim, Bone Crusher and Wayne Wonder
SuperJam VIII (2004)
Ying Yang Twins, Chingy, Petey Pablo, J-Kwon, Trillville, Elephant Man and Crime Family
SuperJam IX (2005)
T. I., Ying Yang Twins, Trillville, Boyz n da Hood and Young Jeezy
SuperJam X (2006)
SuperJam X took place Friday night, June 30, 2006 and featured T. I., Three 6 Mafia, Dem Franchize Boyz, Remy Ma, T-Pain, Yung Joc and Paul Wall. For the station's tenth anniversary, the station gave away $10,000 to a single winner in attendance at the show. Sections were narrowed to rows and finally to a single seat... holding the winner of $10,000. On stage activity was non-stop, with air personality/audience interaction, Mix Squad sets, the 102 JAMZ Dancers, etc.
The 11th annual SuperJam concert took place Friday night, June 29, 2007 and featured Young Jeezy, Yung Joc, Crime Mob, Lloyd, DJ Unk, M.I.M.S., Rich Boy, and Omarion. The show proceeded without downtime between acts, talent/audience interplay, the 102 JAMZ Mix Squad, the JAMZ Dancers, plus giveaways of a set of rims, cash and SuperJam shirts bridging the short gaps between the acts.
Tickets for the 12th annual SuperJam went on sale Friday, May 16, 2008, with the show date announced as Friday night June 27. On Friday, May 31, Plies visited 102 JAMZ to announce that he would be headlining SuperJam. He also announced that The-Dream would star at the show and promised more to come. On subsequent Mondays, 102 JAMZ teased the announcement of additional acts to be named on the following Fridays, with advance announcements sent by email to 102 JAMZ Hard Hittaz (102JAMZ.com club members). The announced lineup featured Plies, The-Dream, Shawty Lo, Sheek Louch, Ray J, Flo Rida and 2 Pistols. Live at SuperJam, 102 JAMZ' Waleed Coyote introduced a surprise guest, Three 6 Mafia.
Tickets for the 13th annual SuperJam went on sale Friday, May 15, at 10 AM. The concert was held Friday, June 19, 2009. 102 JAMZ sent emails to 102 JAMZ Hard Hittaz on Memorial Day and the following Monday listing acts scheduled to perform. On the days following these emails, on-air announcements confirmed the details. The complete 2009 lineup featured Young Jeezy, Gucci Mane, Rick Ross, Soulja Boy Tell 'Em, Fast Life Yungstaz (F. L. Y.), Yung L.A. and Lil' Ru. In addition, special surprise guests Fabolous and Ricco Barrino joined the show. SuperJam 2009 sold out over the weekend before the show.
On-sale date for SuperJam (#14) was Friday, May 21, at 10 AM. The date of the concert was announced as Friday, June 25. The first advance email was sent to 102 JAMZ Hard Hittaz just after midnight Memorial Day (Monday, May 31), leaking "Breaking News"... the announcement of "the legendary emcee, movie star and Hip Hop entrepreneur with a million hit records from the year 2000 to now", Ludacris, plus Waka Flocka Flame and B.o.B. Tuesday morning, June 1 at 7:25 AM, 102 JAMZ announced these three acts on the air. Six days later, just after midnight Sunday morning, June 6, a second email announced Plies, Roscoe Dash and Party Boyz and named the complete lineup. This information was broadcast on-air, Monday morning, June 7, at 7:25. The 2010 lineup included Ludacris, Plies, Waka Flocka Flame, Roscoe Dash, B.o.B, Party Boyz, Sean Garrett, Cali Swag District, plus a previously unannounced "last minute surprise" Travis Porter.
Vague mentions of SuperJam began to be heard the week of May 2. Friday afternoon, May 6, the on-sale date for the fifteenth annual SuperJam was announced as Friday, May 13 at 10 AM. On May 23, Waka Flocka Flame was announced as a "SuperJam headliner", with the news leaked 24 hours earlier to station Hard Hittaz and later on the day prior to the on-air announcement, to both Facebook and Twitter contacts. One week later, May 30, both Travis Porter and Young Jeezy were confirmed for the show, with similar advance notice given. On June 6, the remaining acts scheduled for SuperJam were announced, with early notice supplied through social media sites and email. Friday night, June 17, at 7:30 PM, the 2011 SuperJam lineup featured, in order, Big Sean, YC (Yung Chris), Jeremih, Ace Hood, Lloyd, Travis Porter, Waka Flocka Flame and Young Jeezy. Two Mix Squad Battles (DJ Polo/DJ MC and DJ Deluxe/J-Flex) were featured between acts, as well.Travis Porter.
In 2012, 102 JAMZ gave away the first SuperJam tickets in March through the station’s Ball Bustin’ Brackets, for most closely predicting the NCAA Tournament results. In April, the station gave away tickets to a number of area concerts “setting up SuperJam season.” May 4, 102 JAMZ announced that they’d be leaking the SuperJam 2012 lineup a week later, on Friday, May 11. Rick Ross, 2 Chainz, J. Cole, Wale, DJ Drama and Cash Out were named, with tickets to go on sale May 18. As usual, social media leaks preceded the on-air announcements. Ticket giveaways began earlier than usual, with listeners responding to Rick Ross’ on-air Mic Checks in contesting to win pairs in late May. This was followed up by a series of Super Songs the audience listened for, to win pairs of VIP tickets in the first 5 rows. These included a number of front row tickets. June 8, the station began giving away pairs of SuperJam 2012 tickets every hour, day and night, for two weeks. During the week of the show, VIP tickets were give away daily, on Fifth Row Monday, Fourth Row Tuesday, etc.
The day of the show, Friday morning, June 29, just as Front Row Friday began, a record company executive called to inform the station that 2 Chainz’ father was in the hospital in critical condition and expected to pass away. 2 Chainz would not be performing at Super Jam. The radio station put together two giant sympathy cards for 2 Chainz and his family, signed by hundreds of attendees before the show. 102 JAMZ also did an on-stage tribute during the show and asked for a moment of silence in his honor. A few days later 2 Chainz’ father passed away, with his son at his side. 2 Chainz subsequently called the station, offered his apologies for missing the show and spoke movingly about the love and support he was shown by his fans in North Carolina. Along with Rick Ross, J. Cole, Wale, DJ Drama and Cash Out, SuperJam 2012 featured special mixes by J-Flex, DJ Ern’s Twerk Mix and a series of on-stage contests.
In late March, 102 JAMZ began slipping in occasional mentions of SuperJam. It was soon announced that the station's Bracket Boss would be awarded "the first pair of SuperJam tickets" for most closely predicting the NCAA Tournament results. On May 3, 102 JAMZ announced the lineup... Future, 2 Chainz, Wale, A$AP Rocky and Ace Hood, with an on-sale date of Friday, May 10 at 10 AM. Twitter and Facebook leaks came before the first announcement, as well as information on 102JAMZ.com. Promotional announcements focused on "Starship SuperJam" with references to outer space, Pluto and other Future keywords and catch phrases. The space theme continued throughout as a major aspect of the on-air promotional presentation of "SuperJam 2013".
A series of back to back contests took place from mid-May through the day of the show. Friday, May 17, free pairs of tickets were given away each time Future announced that he was putting winners on "Astronaut Status". Friday, May 24, and throughout the station's Memorial Day Class Reunion Weekend, listeners were encouraged to Text-to-Win SuperJam Floor Seats. Designated "Super Songs" offered the opportunity to win tickets in the first five rows, including four pair in the Front Row. Sunday afternoon, June 2, 102 JAMZ began giving away Tickets Every Hour, night and day, transitioning to special V.I.P. Platform Seats Every Hour, Friday morning, June 14. SuperJam week, the station did its traditional Fifth Row Monday, Fourth Row Tuesday, etc., concluding on the day of the show with Front Row Friday.
During the two weeks prior to SuperJam, on the street SuperJam Ticket Stops offered additional opportunities to win tickets and V.I.P. Platform Seats. DJ Lil Vegas and AJ "Do It All" Willis created SuperJam 2013: The Mixtape, which was offered as a free online stream and download, as well as CD giveaways at station appearances.
Friday night, June 21 at 7:30, SuperJam 2013 hit the stage. North Carolina's 336 Boyz, who'd recently had local hits with 'Shake For the Money' and 'My Team', appeared as surprise Opening Act guests. Ace Hood followed, with a set including 'Hustle Hard' and 'Bugatti'. The Wild Out Wakeup Show announced, to a positive reaction, that they had a surprise last minute replacement for A$AP Rocky... French Montana. Following French's performance, giveaways of pairs of shoes and a Text-to-Win contest for a set of rims took place, followed by a quick J-Flex mix and the introduction of Wale. In the final hour and a half of the show, Future followed Wale onstage, with headliner 2 Chainz closing out the 17th annual SuperJam.
Throughout SuperJam 2013, station staff shared videos, posts and pics from the Coliseum on Twitter, Facebook, Instagram, Vine and 102JAMZ.com. During the short periods between acts, Twitter posts to #SJ13 were scrolled on the overhead screens, allowing the audience to comment on the performances, interact and entertain each other. Playing off the outer space/starship theme, performers dressed in spacesuits walked through the crowd during the show, taking pictures with listeners, dancing, and acting out. "Starship SuperJam" was streamed online on 102JAMZ.com.
- Personal Interviews: Brian Douglas, WJMH Program Director, September 1, 1990 to present (last interviewed May 9, 2013)
- Personal Interviews: Tap Money, WJMH Assistant Program Director (last interviewed May 3, 2013)
- 102 JAMZ' website
- 102 JAMZ' SuperJam (2009/2010) visuals video
- 102 JAMZ' SuperJam (2010) pics
Coordinates: 36°3′35″N 79°49′32″W / 36.05972°N 79.82556°W
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