...12 ORIGINATION, MATURATION AND ADOPTION OF IDEAS: A MICROPROCESS 12 FROM PROBLEMS TO SOCIAL ISSUES TO SOCIAL CHANGE: A MACROPROCESS 14 Social Issue... ...OME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Voluntary Simplicity 18 SUMMARY 18 2 ... ...Other-Directedness 17 Voluntary Simplicity 18 SUMMARY 18 2 A MARKETING APPROACH TO IDEAS: SOCIAL MARKETING 19 MARKETING. 19 The Marketing Concep... ... an idea be offered to, rather than forced upon, people. For a customer enjoys the right of refusal to buy. "Free individual choice is a vital protec... ...ssues 200 mile fishing limits 55 mph speed limit 911 emergency number Abortion rights Affirmative action Alcoholism control Banking innovation... ...rug abuse control Drunk driving Education, continuing Energy conservation Equal rights amendment Euthanasia Fair housing Family planning Fashi... ...ducation, continuing Energy conservation Equal rights amendment Euthanasia Fair housing Family planning Fashion trend Fire prevention Fluorida... ...alized gambling could use some attitudinal measure as a relevant criterion; a fair housing study might segment on frequency of job relocation. In ... ...ecialist function (Kotler 1971a, p. 698). Examples include consumer cooperatives, housing authorities and many fraternal organizations. Interest i...

...scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature of an idea is developed, contextualized and shown to be a most timely...

...7278_u00.qxd 8/28/08 11:04 AM Page i -1 ___ 0 ___ 1 ___ Thomas Jefferson to Isaac McPherson, August 13, 1813, p. 6. 37278_u00.qxd 8/28/08 11:04 ... ...nformation, visit www.caravanbooks.org. Copyright © 2008 by James Boyle. All rights reserved. The author has made an online version of this work avail... ...ears. None of that work has been done alone. As a result, the list of people to whom I am indebted makes Oscar night acknowledgments look haiku-terse ... ...that insignia torn off your car, Dad? Then it would be in the public domain, right?” My colleagues at Duke are one of the main influences on my work. I... ...lleagues at Duke are one of the main influences on my work. I am lucky enough to work in the only “Center for the Study of the Public Domain” in the ac... ...grees with my nomenclature here—and with much else besides. Activists, civil rights lawyers, bloggers, and librarians have actually done much of the h... ...genheim; and free architectural drawings that can be used to build low- cost housing. At the Wellcome Library, you will find two thousand years of medi... ...istic. But you do not find it incomprehensible, as you might if someone said “housing wants to be free” or “food wants to be free.” We view ac- cess to...

...ectual property and the public domain. In The Public Domain: Enclosing the Commons of the Mind (Yale University Press) James Boyle introduces readers to the idea of the public domain and describes how it is being tragically eroded by our current copyright, patent, and trademark laws. In a series of fascinating case studies, Boyle explains why gene sequences, basic business...

...is an equal opportunity university Contents Transition Time: High School to College Alaina Watts ...................................................... ................................................................ 19 Adjusting to High School Chris Serra ................................................... ................................................................... 20 A Trip To Guatemala Cristina Ramirez ................................................ ...s, we especially thank Dr. Monica Gregory, DAA of the Hazleton campus, for housing the publication. Best of Four: Student V oices, the Pennsylvania St... ...dm12@psu.edu V olume 6 WELCOME to the sixth volume of Best of Four. That’s right, we have been in business long enough to publish six volumes of the b... ...le to stand up to our elected officials and challenge them into making the right decisions that per- tain to our environment. Hopefully Al Gore will b... ...the things essential to stay focused in life. I see the difference between right and wrong, and it makes me feel good about myself. I think that child...

...Excerpt: Welcome to the sixth volume of Best of Four. That?s right, we have been in business long enough to publish six volumes of the best student writing published in English 4 classes each fall, on the Hazleton Campus of Commonwealth Colle...

...Contents Transition Time: High School to College Alaina Watts ....................................................................................... 4 An Objective View of Cheerleading Erica Chinetski ................................................................

...Document File pro- duced as part of an ongoing student publication project to bring classical works of litera- ture, in English, to free and easy acce... ...orks of litera- ture, in English, to free and easy access of those wishing to make use of them. Cover Design: Jim Manis Copyright © 2003 The Pennsylva... ... narily create a profound sensation. He dies, and his equals debate who is to be his successor: while the rest of them who have come in contact with h... ...eshen the account— and a surety that he who debits is on the spot, to be a right royal king of credit. Only the account must never drivel. ‘Stare aut ... ... of ‘em! and married well!’ exclaimed the publican. ‘I never had the exact rights of that “Marquis” affair,’ said Grossby; and, remembering that he ha... ...—called him, “Mister,” you understand. So Mel said, and I can see him now, right out from his chest 9 George Meredith he spoke, with his head up “Whe... ...ned him the name he went by. When her neighbours remonstrated with her for housing a reprobate, Mrs. Mel would say: ‘Dandy is well-fed and well- physi...

...PEC 2011 · HAWAII BUSINESS HAWAI‘I: A PARADISE FOR INNOVATION BEST PLACE TO STUDY THE UNIVERSE ALGAE FOR FUEL WIND ENERGY UNDERWATER RESEARCH 2 APE... ...ter or take the Pink Line Shopping Trolley which runs daily from Waikiki to Ala Moana Center every 10 -12 minutes AlaMoanaCenter.com ~ 808.955.951... ...TEM RESTORATION AND SUSTAINABLE FORESTRY & FOREST PRODUCTS “ The best time to plant a tree was twenty years ago. The second best time is now . ” – ANC... ... climate and aloha spirit, but inspirational and impressive in their own right. On the following pages you will be introduced to some truly exce... ...l climate and aloha spirit, but inspirational and impressive in their own right. On the following pages you will be introduced to some truly excepti... ...nd’s Nakorn Ratchasima province. Under the agreement, MAI also holds the rights to distribute Sopogy products throughout Thailand, Cambodia, Laos ... ...practices aimed at self-sufciency and sustainability. For instance, the housing area includes a place where residents can grow food and prepare i... ... a 1-MW project that will provide power for one of Forest City’s military-housing communities on O‘ahu. Another part of Hoku Solar’s business is i... ...national consortium of scientifc partners to begin construction. The dome housing the telescope will rise on a northern plateau within the mountain...

Hawaii Business Magazine in tribute to the APEC meeting of 2011.

...Energy -- 30 Building the Smart Grid -- 32 Air Conditioning from Seawater -- 36 America’s Most Diverse State -- 38 Local Economy -- 40 Hawai‘i’s Ties to the APEC Economies -- 42 A History of Innovation -- 44 Astronomy, and Ocean and Earth sciences -- 48 Turning Science Into Practical Inventions -- 56 Winners of the Hawai‘i Business Innovation Showcase -- 60 Breakthroughs i...