...2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger ... ...SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEAS: A MICROPROCESS 12 FROM PROBLEMS TO SOCIAL ISSUES TO SOCIAL CHANGE: A MACROPROCESS 14... ...auses 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Voluntary Simplicity 18 SUMM... ...loyment Recruits and Earnability 93 STRATEGIES AND ACTIONS -- HOW TO GET THERE AND BY WHAT METHODS 93 Market Segmentation 94 PRODUCT STRATEGY 95 D... ...ers may be squeamish about "idea marketing," as if it can only be used to persuade people to act against their best interests. This is not the philo... ...ial marketing is an effective way to promote ideas that serve the best interests of people-better nutrition, physical exercise, conservation, environ... ...or by other parties to the 20 transaction. If any are omitted or even poorly executed, an incomplete and usually ineffective process results. ... ...-500. Rogers, Everett M. and F. F. Shoemaker. 1971. Communication of Innova.tions. London: Collier- Macmillan. Rokeach, M. 1973. The Nature of Human... ...c and Nonprofit Agencies, published by Transaction Publishers of New Brunswick and London. Fine's memberships include the American Marketing Associ...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature...

...art thereof, may not be used or reproduced in any manner without written permission from: Lidija Rangelovska – write to: palma@unet.com.mk or to ... ... Download free anthologies here: http://samvak.tripod.com/freebooks.html Created by: LIDIJA RANGELOVSKA REPUBLIC OF MACEDONIA C O N T E N T S ... ... or duties of third parties towards the right-holder. One has a right AGAINST other people. The fact that one possesses a certain right - prescribes... ...rights and duties as two sides of the same ethical coin - creates great confusion. People often and easily confuse rights and their attendant dutie... ...- but there can be no doubt that it exists. Its rights - whatever they are - derive from the fact that it exists and that it has the potential to de... ...the sacrifice required of her is). Still, if she signed a contract with the fetus - by knowingly and willingly and intentionally conceiving it - suc... ...rees of the sacred and oecumenical Council of Trent, Ed. and trans. J. Waterworth (London: Dolman, 1848), 75-91.) Still, most systems of morality a... ...called this period "scientific humanism" (in "Flesh and Stone" by Richard Sennett, London, Faber and Faber, 1994). We mentioned John of Salisbury's... ...mistaken belief that she could thus slow down the aging process. Her servants were executed, their bodies burnt and their ashes scattered. Being ro...

...er, to go and seek martyrdom in the country of the Moors? Out they toddled from rugged Avila, wide eyed and helpless looking as two fawns, but with hu... ...til domestic reality met them in the shape of uncles, and turned them back from their great resolve. That child pilgrimage was a fit beginning. Theres... ... inconsistency and formlessness; for these later born Theresas were helped by no coherent social faith and order which could perform the function of k... ... M iss Brooke had that kind of beauty which seems to be thrown into relief by poor dress. Her hand and wrist were so finely formed that she could wear ... ...of society and of domestic life was, that opinions were not acted on. Sane people did what their neighbors did, so that if any lunatics were at large,... ...Had Locke those two white moles with hairs on them?” “Oh, I dare say! when people of a certain sort looked at him,” said Dorothea, walking away a litt... ...e in town, and asked whether Miss Brooke 16 Book I — Miss Brooke disliked London. Away from her sister, Celia talked quite easily, and Sir James said... ... resist the rush of everything that is a little better than common towards London. Any valid professional aims may often find a freer, if not a richer ... ...ch he showed a disposition to clear his voice, “was drawn up by myself and executed by our deceased friend on the 9th of August, 1825. But I find that ...

...le girl walking forth one morning hand-in-hand with her still smaller brother, to go and seek martyrdom in the country of the Moors? Out they toddled from rugged Avila, wide-eyed and helpless-looking as two fawns, but with human hearts, already beating to a national idea; until domestic reality met them in the shape of uncles, and turned them back from their great resolve....

...The Varieties of Religious Experience A Study in Human Nature by William James A PENN STATE ELECTRONIC CLASSICS SERIES PUBLICATION The V... ...UBLICATION The Varieties of Religious Experience: A Study in Human Nature by William James is a publication of the Pennsylvania State University. Thi... ...emn emo- tion— Its ability to overcome unhappiness— Need of such a faculty from the biological point of view. LECTURE III THE REALITY OF THE UNSEEN Pe... ...logy— Does transcendental idealism fare better? Its principles— Quotations from John Caird— They are good as restatements of religious experience, but... ...nging places with Scotsmen lecturing in the United States; I hope that our people may become in all these higher mat- ters even as one people; and tha... ...f lowly origin be asserted is seen in those comments which unsenti- mental people so often pass on their more sentimen- 19 William James tal acquaint... ...that deliverance is felt as incomplete [29] Mark Rutherford’s Deliverance, London, 1885, pp. 196, 198. 80 The V arieties of Religious Experience unle... ...er. Mr. Dresser’s works are published by G. P. Putnam’s Sons, New York and London; Mr. Wood’s by Lee & Shepard Boston. [46] Lest my own testimony be s... ...eroic, and from out of which the greatest deeds which it ever performs are executed. Through all the different forms of communion, and all the diversi...

Excerpt: The Varieties of Religious Experience: A Study in Human Nature by William James.

...Magnum Bonum or Mother Carey’s Brood by Charlotte M Yonge A Penn State Electronic Classics Series Publication M... ...sles last and worst, and they don’t know what to do with her, for she came from the asylum for officers’ daughters, and has no home at all, and they m... ... her with them, for their sister has chil- dren, and she will have to roam from room to room before the whitewashers, which is not what I should wish ... ... each other. Ten years ago, on his election to a lectureship at one of the London hospi- tals, the son had set up his name on the brass plate of the d... ... plate of the door of a comfortable house in a once fashionable quarter of London; she had joined him there, and they had been as happy as affection a... ... seemed to charm her above all. “I always did want to know what was inside people’s windows,” she said. And in the same way it was a feast to her to g... ...en, you know. It will be always warm about my heart to know there are such people.” Mrs. Brownlow happened to overhear this little colloquy while her ... ...re, poor Mr. Barnes ever had sus- tained power enough to have drawn up and executed a will without my assistance, or that of any legal gentleman.” “It... ...pe you did not know what you were doing!” “You don’t mean that it has been executed?” “Here are witnesses,” said Caroline—her eyes swam too much to se...

...Miss Heath?s here for the holidays. After all the rest, she has had the measles last and worst, and they don?t know what to do with her, for she came from the asylum for officers? daughters, and has no home at all, and they must go away to have the house purified. They can?t take her with them, for their sister has children, and she will have to roam from room to room befo...

.................................................................. 166 SCENES FROM “POLITIAN” .............................................................. ...d marbles and colours. In France, meliora probant, deteriora sequuntur—the people are too much a race of gadabouts to maintain those household propri-... ...and perform the office of the heraldic display in monar- chical countries. By a transition readily understood, and which might have been as readily fo... ... in which a parvenu rivalry may at any time be successfully attempted. The people will imitate the nobles, and the result is a thor- ough diffusion of... ...nciples which regulate all varieties of art; and very nearly the same laws by which we decide on the higher merits of a painting, suffice for decision... ...rr in their patterns and colours. The soul of the apartment is the carpet. From it are deduced not only the hues but the forms of all objects incumben... ...vening in autumn, I sat at the large bow window of the D—— Coffee-House in London. For some months I had been ill in health, but was now convalescent,... ...t noon in Broadway near the Park—so vast a difference is there be- tween a London populace and that of the most frequented 35 V olume Five American c... ... but the foreigner elevated his nose, and asked me if our steel could have executed the sharp carved work seen on the obelisks, and which was wrought ...

...FAMILIAR STUDIES OF MEN & BOOKS by ROBERT LOUIS STEVENSON A Penn State Electronic Classics Series Publicati... ...t Louis Stevenson PREFACE BY WAY OF CRITICISM. These studies are collected from the monthly press. One appeared in the New Quarterly, one in MacMillan... ...iderable an amount of copy. These nine worthies have been brought together from many different ages and countries. Not the most erudite of men could b... ...clerks, bears witness to a dreary, sterile folly, – a twilight of the mind peopled with childish phantoms. In relation to his contemporaries, Charles ... ...enewed and vivified history. For art precedes philosophy and even science. People must have noticed things and interested them- selves in them before ... ...ercise was sullied. So, having said his say for once, he was led forth and executed, thirty-one years old. A military engineer, a bold traveller (at l... ...ons of the Bishop. While he still lay in durance, another job was cleverly executed by the band in broad daylight, at the Augustine Monastery. Brother... ... body and soul to the unpatriotic faction in his own country, set out from London with a light heart and a damaged integrity. In the magnificent copy ... ...l perspective, is almost a history of his imprisonment. It gives a view of London with all its spires, the river passing through the old bridge and bu...

...Excerpt: Preface By Way Of Criticism. These studies are collected from the monthly press. One appeared in the New Quarterly, one in MacMillan?s, and the rest in the Cornhill Magazine. To the Cornhill I owe a double debt of thanks; first, that...

...Contents PREFACE BY WAY OF CRITICISM. ........................................................................................... 4 CHAPTER I ? VICTOR HUGO?S ROMANCES ........................................................................ 15...

... The Autobiography of Benjamin Franklin with introduction and notes edited by Charles W. Eliot is a publication of the Pennsylvania State University... ... a printer, but after a few months he was induced by Governor Keith to go to London, where, finding Keith’s prom ises empty, he again worked as a com... ...turned to his former trade, and shortly set up a print ing house of his own from which he published “The Pennsyl vania Gazette,” to which he contrib... ... the colony, and for five years he remained there, striving to enlighten the people and the ministry of En gland as to Colonial conditions. On his re... ...gent for the colony, this time to petition the King to resume the government from the hands of the proprietors. In London he actively opposed the pro ... ...tion the King to resume the government from the hands of the proprietors. In London he actively opposed the pro posed Stamp Act, but lost the credit ... ...thout vanity I may say,” &c., but some vain thing immediately followed. Most people dislike vanity in others, whatever share they have of it themselve... ...e kept pri vate. A very flimsy scheme it was; however, it was immedi ately executed, and the paper went on accordingly, under my name for several mo... ... ornaments and checks for the bills. We went together to Burlington, where I executed the whole to satisfaction; and he received so large a sum for th...