...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 G... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...NTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEA... ...cal goods" (1980, p. 25). Toffler predicts a shift of many jobs from the plant or office to the home where people can work on and with, intangibles.... ...eplace an automobile agency with a social service agency or a real estate broker's office with a government agency espousing physical fitness. This ... ... That study highlighted the value of thc foot-in-the-door technique for achieving compliance with respect to donations to the Heart Association. Th... ... to donations to the Heart Association. The foot-in-the-door theory suggests that compliance is more likely to a second request if a small request i... ...g illustration, Blau (1955) describes the exchange of advice among agents in a law enforcement agency: A consultation can be considered an exchang...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...