... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...rvices, can fall within the purview of any or all of private, nonprofit and public organizations. That is, ideas are fostered by profit-making busin... ...n from that list. Some of its entries are not precisely ideas or issues but rather organizations, for example, the United Way, or tactics, such as V... ...ions are sources of ideas only indirectly related to product promotion. Many have community affairs and/or public affairs departments. Thus the Uni... ...n which the marketer typically is a governmental agency and all individuals in the community are direct consumers because they are affected by "cons... ... conservation.) A similar R & D procedure was followed by the National Council of Jewish Women (NCJW), combining general members' opinions with tho... ...for reform of juvenile jusitce system 10. Declining importance attached to present Jewish heritage 58 11. Inefficient criminal justice system ...