... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ...non-temporal, is characterized by being permanent, unchanging and eternal. (Bryson 1948, p. 30) Thus, long before modern advertising, Plato attache... ...tal reality which is thus given more than spatial and temporal dimensions" (Bryson 1948, p. 30). While Plato argued that ideas are real things in t... ...usic, gesture, painting, the dance, scientific formulae and so on" (Oates in Bryson 1948, p. 28). A generation later as Western society hurries alon... ...ould be relegated only to administrators (p. 60). Other sociologists have studied conflicts arising from client membership on advisory bodies as wel...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...