...IDEAS 17 From Inner to Other-Directedness 17 Voluntary Simplicity 18 SUMMARY 18 2 A MARKETING APPROACH TO IDEAS: SOCIAL MARKETING 19 MARKETING. ... ...conciling altruistic ideals with current negative myths about the business world; (2) the social cause advocate who is already marketing ideas and p... ...is are supposition, conjecture, guess, hypothesis and (in elaborate cases) theory. 2. The idea is subjected to reasoning, defined as The process of... ...ituencies. Yet lobbying, like propaganda, frequently is discussed in a pejorative tone, a perception that is mediated when lobbying is seen as a tw... ...nce. It has been a part of human character as far back in time from which written records are available and presumably before that. The principal ... ...hers, however, stemmed from the source of data used, namely, the study of pharmacy records that revealed which doctors ordered what drugs for their ...