...2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger ... ... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ... press, nudism, consumer cooperatives, or "Join the Peace Corps." (a more complete list appears in Table 1.1.) It is also useful in the marketing o... ...d order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often used disparagingly to connote d... ...ory when restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as th... ... so on. A transaction takes place, for example, when a person decides to watch a television program; he is exchanging his time for entertainment. ... ...uth promotion. In the Soviet Union, "Red corners," "reading huts," and "listening stations" where groups can converse, 33 are encouraged in o...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...