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The Marketing of Ideas and Social Issues

By: Seymour Fine

... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ..., mowing our suburban laws, complaining about "ring-around-the collar," eating our meat-and-sweet rich diets and ignoring the poor and the disaffili... ...ple, Sinclair Lewis' book, The Jungle, called attention to shoddy practices in the meat-packing industry; when the book joined the best seller list,... ...dium. Its ideas quickly matured into a social issue with resulting passage of the Meat Act of 1906. Purchasers of that issue paid the cash price f... ...e, personality, learning, cognition; decision making, social class and information processing. For present purposes, these are coalesced into the f... ...ams." Unpublished. Lambert, Zarrel V. 1977. "Nutrition Information: A Look at Some Processing and Decision Making DifficUlties." In William D. Perre... ...blic Opinion Quarterly 15, 679-91. Wilkie, William L. 1977. "Consumer Information Processing Issues for Public Policy Makers." Paper presented at t...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...

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Information Technology Tales

By: Brad Bradford

... Dedication to CAROL For becoming my smart, beautiful bride in 1949 and then giving fully of herself to me and our wonderful family i... ...We listen. We easily hallucinate word boundaries. Spaces, such as you see in writing, are absent from speech. Yet somehow we find it easy to make se... ...scholarly monk Alcuin and his literary arts and sciences school system to France to create the Carolingian renaissance. By changing the structure of ... ...and then take less than a century to create the largest contiguous empire in world history. 10. Mongols Open the Way They open the gate blocking... ... maintenance, and use of computer systems, software, and networks for the processing and distribution of data.‖ According to M-W, the first known... ...pple II desktop computers might have learned something about digital word processing, the bosses at the Kalamazoo Gazette sat this then city editor i... ...ing food, where it makes it easier for us to choke to death if a chunk of meat goes down the wrong way. That‘s something that rarely happens to a do... ...nding newborn animals; summer, searching for green pastures; fall, drying meat and dairy products; and the long and cold winter, hunting. At the... .... There, he digitalized his printer skills so quickly that he taught word processing on PCs as a member of the KVCC faculty the next year. By 1986...

...first Information Technology and then moves on to tales about the wonders of the written word—great stories, many of them likely new to most readers. In them, you‘ll find all the backgrounds, foregrounds, premises, conclusions, and surprises that make up the best and most valuable books....

...In the Bible, God‘s first gift to man isn‘t a lesson about how to make a fire or fashion a needle, a knife, or a spear. He first blesses him with language. Even before He takes Adam‘s rib to make Eve, He tells Adam to name ev...

...From whence cometh language, the InfoTech that lets us dominate our planet? We listen. We easily hallucinate word boundaries. Spaces, such as you see in writing, are absent from speech. Yet somehow we find it easy to make sense of speech. -- 2. The Gift of Memory-For millennia, mnemonics reigned over commerce, news, entertainment, and the perpetuation and refinement of cra...

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Chicago Manual of Style

By: University of Chicago

...als, bibliographies, dictionaries, encyclopedias, and other reference works in a number of languages and countries around the world. Our mission is... ...s any service that offers this file for download or commercial distribution in any form, (See complete disclaimer http://WorldLibrary.net/Copyrights... ...brary.net MANUAL OF STYLE BEING A COMPILATION OF THE TYPOGRAPHICAL RULES IN FORCE AT THE UNIVERSITY OF CHICAGO PRESS TO WHICH ARE APPENDED SPECI... ...f sugar, 20 pounds of flour, I pound of coffee, ) pound of tea, 3 pounds of meat, and I) pounds of fish, besides 2 pecks of potatoes and a pint of ... ...vely shrink from annihilation." (2) "Most countries have a national flower: France the lily, England the rose, etc." "Larnbert pine: the gigantic su... ...ations-the wealthiest, though not the largest, in Europe: Great Britain and France.;" but: "This is true of only two nations-the wealthiest, though ... ...s-the wealthiest, though not the largest, in Europe-viz., Great Britain and France." "He .I1 made several absurd statements. For example: . . . ., ...

...In the 1890s, a proofreader at the University of Chicago Press prepared a single sheet of typographic fundamentals intended as a guide for the University community. That sheet grew into a pamphlet, and the pamphlet grew into ...

...Facsimile of the 1st Edition: Manual of Style The history of The Chicago Manual of Style spans more than one hundred years, beginning in 1891 when the University of Chicago Press first opened its doors. At that time, the Press had its own composing room with experienced typesetters who were required to set complex scientific material as well as work in such...

...cal Terms Appendix Hints to Authors and Editors Hints to Proofreaders Hints to Copyholders Proofreader’s Marks Index Specimens of Types in Use...

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Laws of Destiny Never Disappear : Culture of Thailand in the Postlocal World

By: Matti Sarmela

...Matti Sarmela LAWS OF DESTINY NEVER DISAPPEAR Culture of Thailand in the postlocal world Helsinki 2005 ... ...R DISAPPEAR Culture of Thailand in the Postlocal World ... ... A VILLAGE IN NORTHERN THAILAND ... ...and, is easy to care for. If you don't need it, it can be slaughtered for meat or sold. As a young man, I used to do business by buying good buffa... ...igs, they have to be fed special feedstuffs, it's expensive and difficult. Meat used to taste much better. Today, meat is spongy. Pigs are fattened ex... ...ines do it. It is very apparent in the planting of rice and harvesting and processing of the rice. Today, they are largely mechanized, and one of the ... ... slow. The buffalo has many advantages: the manure is good for plants, the meat can be eaten, and a field ploughed with a buffalo gives a good yield. ... ...ble men are constructing windows and doors from teak boards, the degree of processing is now higher and value is added before the teak is sold. Ban Do... ...and a spraying attachment for biocides, a tractor shovel. And machines for processing soy, onion, garlic and peanut. And modern irrigation equipment. ...

...worldviews of peoples of Thailand and Finland, the past and future of local cultures. Matti Sarmela started collecting material on Northern Thailand in 1972. Based on a longitudinal field study, he wrote his description of three villages in Lampang Province, and the changes in villagers' lives over three decades. The book also speaks through the voices of villagers themse...

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Tokyo to Tijuana: Gabriele Departing America

By: Steven David Justin Sills

... Book One: Sang Huin "It is probable, then, that if a man should arrive in our city, so clever as to be able to assume any character and imi... ... sacred, admirable, and charming personage, but we shall tell him that in our state there is no one like him, and that our law excludes suc... ... of the virtuous man." Plato (Republic) Chapter One At Toksugum Palace in Chongno of Seoul Sang Huin (known by his friends in the states as Shaw... ...rough his body. Koreans believed in the salubrious qualities of ginseng, dog meat, and sudden exposure to extreme heat and cold. Besides him, there w... ... fastened to handlebars; selling snow cones to passing cars; bicycle routes; meatloaves, potatoes, and onion rings; bi bi bop and kimchi chige; that t... ...nly lighter rooms were an option since less illusionary beings were the only meat and grease he could stomach. With the barrage of his passions relea... ... signs and the American navy ships. It is a choice like the people in Paris, France." Gabriele didn't think that there was much of a similarity betwee... ...stablish relationships by offering a substantial supply of free samples, and processing orders on the telephone in a rather menial position that had n...

...This work is about a Korean American teaching in his homeland, feeling lost in Korean culture and that his own life is an outlier to this conservative society. As he lives there, making his living as an English teacher, he writes of Gabriele, a single parent in Ithaca N...

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