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The Marketing of Ideas and Social Issues

By: Seymour Fine

...mple.” Economic Development and Cultural Change 14,204-16. Allport, Gordon W. and Leo Postman. 1947. The Psychology of Rumor. New York: Holt, Rineha... ...ucing Social Change: A Manual for Americans Overseas. Chicago: Aldine. Aspinwall, Leo V. 1962. "The Characteristics of Goods Theory .” In William La... ...ehavior as Exchange." American Journalof Sociology 63, 597- 606. 129 Houston, Franklin S. and Richard E. Homans. 1977. "Public Agency Marketing:...

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