...are metaphor is useful. Back to Table of Contents Metaphors of the Mind (Part II) Psychology and Psychotherapy By: Dr. Sam Vaknin Storytelling has... ...tial theories – they all shared his belief in the need to "scientify" and objectify psychology. Freud – a medical doctor by profession (Neurologist)... ... a crucial matter. Consider the clash - however repressed - between psychiatry and psychology. The former regards "mental disorders" as euphemisms ... ...such as biochemical or electric imbalances) and of hereditary factors. The latter (psychology) implicitly assumes that something exists (the "mind"... ...methodological, systematic, analytic and predictive merits. Still, the theories in psychology are powerful instruments, admirable constructs of the... ...s (myths, for instance). In some respects, though, there are striking differences: Psychology is desperately trying to link up to reality and to sc... ...he second difference is that while historical narratives are "blanket" narratives – psychology is "tailored", "customized". A unique narrative is in... ... scientific value of the results. 4. The undergeneration of testable hypotheses – Psychology does not generate a sufficient number of hypotheses, ... ... to scientific testing. This has to do with the fabulous (=storytelling) nature of psychology. In a way, psychology has affinity with some private ...

...Rosnow (with Fine 1976) explored other parallels between gossiping and marketplace psychology: For example, it might be said that consumers of gos... ...formation before setting out on their sales territories. Two concepts from social psychology are germane to a discussion of communication sources. ... ...how some social prices may one day be measured as the state of the art of consumer psychology is further refined. 65 On the other hand measure... ...w dominates communications research and theorizing. It also bridges a gap between psychology and sociology . 69 Idea Marketing: A Special Ca... ... of group life on the communication process. One, with a long tradition in social psychology , is the notion of commitment (Kisler 1975). Getting ... ...fety behavior and family planning behavior (Zaltman and Sternthal 1975). Does the psychology of the consumer differ according to the nature of the e... ...occur. Of the many theories of learning and perception borrowed from the field of psychology for the study of consumer choice processes, the theory ... ... social consumer behavior may be pursued within the broader discipline of consumer psychology. Marketers have always been interested in the needs a... ...ment and Cultural Change 14,204-16. Allport, Gordon W. and Leo Postman. 1947. The Psychology of Rumor. New York: Holt, Rinehart and Winston. Allvi...

...so want to suggest some books on the subject. The first book is “The Mass Psychology of Fascism”, by W. Reich, that can give you an idea of how ove...

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