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Bloomberg TV India

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Bloomberg TV India

Bloomberg TV India
Launched 2008
Owned by Bloomberg L.P.
Picture format 4:3 (576i, SDTV)
Country India
Language English
Broadcast area India and International
Headquarters Parijat House, Dr. E Moses Road, Worli Naka, Mumbai, India
Formerly called UTVi, Bloomberg UTV
Website BtvIn.com
Availability
Satellite
Airtel (India) Channel 306
Big TV (India) Channel 485
Dish TV (India) Channel 598
Sun Direct (India) Channel 555
Tata Sky (India) Channel 516
Videocon d2h (India) Channel 385
Cable
InCableNet (India) Channel 389

Bloomberg TV India (formerly Bloomberg UTV and UTVi) is a 24-hour English-language business and financial broadcast news outlet in India, owned and operated by Bloomberg L.P..[1] It was founded by Ronnie Screwvala. The news channel's coverage extends from the latest business news, stock quotes, personal finance solutions and expert opinions on investing and management to industry verticals and beyond. The Channel also plans to connect real time news through multiple platforms like television, web and mobile. Bloomberg UTV has an alliance with Bloomberg and Business Standard for outsourcing content, but this alliance is not applicable to the website utvmoney.com.[2][3][4]

Programming

Presently showing

Apart from regular news based programs, the channel also provides feature-based and current programs like ABC of US Elections, Million Dollar Idea, Cracking Careers and Real Estate. Bloomberg UTV has lined up four reality shows aimed at business audiences and unveiled its first show, The Pitch.

The Pitch

The Pitch offers up to ₹50 million as funding (against equity) in a show that will turn real for entrepreneurs.[5] Bollywood actor Boman Irani will host the show.[6] The Pitch will see Kishore Biyani, Rahul Bajaj and Naina Lal Kidwai design and assign business tasks for the contestants on the show.[7]

Rebranding

In 2012, the channel was rebranded from Bloomberg UTV to Bloomberg TV India to reflect the change in ownership. The rebranding exercise also brought with it tighter integration with the international sibling Bloomberg Television.[8]

See also

Competitors

References

  1. ^ "Bloomberg, UTV form content JV". Bloomberg UTV. Retrieved September 10, 2009. 
  2. ^ Economic Times Coverage
  3. ^ MoneyControl
  4. ^ Bloomberg TV,UTV Announces Partnership;Biz Channel UTVi To Become Bloomberg-UTV|contentSutra
  5. ^ "Bloomberg UTV to 'pitch' for big ideas with Rs 5 cr prize".  
  6. ^ "Bloomberg UTV to launch biz reality show ‘The Pitch’ in October 2010". exchange4media. 2010-08-18. 
  7. ^ "Reality TV comes to entrepreneurship".  
  8. ^ "We're clear about positioning. We are the influencers' channel.". Haymarket Media. 

External links

  • Official website
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